BRANDS: Stonewood and Edgemold
BUSINESS: Manufacturer of Phenolic Panels
SALES MODEL: Direct and Manufacturer's Representatives
IMR SERVICES: Complete Marketing Services focused on new market sector development
Fiberesin needed to launch a completely new business model: selling phenolic architectural panels to architects through manuf. reps. IMR focused on content development: copywriting product features and benefits, developing a brand strategy, and visuals to tell the Stonewood story.
SERVICES AND RESULTS
|Comprehensive go-to-market program launch||
Eblasts continually update customers