CASE STUDY

Job profiles prove credibility in the market, both on the website and PDF.

CLIENT: Fiberesin

BRANDS: Stonewood and Edgemold

BUSINESS: Manufacturer of Phenolic Panels

SALES MODEL: Direct and Manufacturer's Representatives

IMR SERVICES: Complete Marketing Services focused on new market sector development

COMPANY OVERVIEW

Fiberesin needed to launch a completely new business model: selling phenolic architectural panels to architects through manuf. reps. IMR focused on content development: copywriting product features and benefits, developing a brand strategy, and visuals to tell the Stonewood story.

SERVICES AND RESULTS

Eblasts continually update customers
on products and services