Details and Renderings
Cross-functional collaboration
Technical translation
Concept-to-content
Proper details, renderings, technical guides and submittal packages strengthen your brand presence and improve your bottom line.
Bringing Your Technical Concepts to Life
At Innovative Marketing Results, we specialize in transforming technical information into accurate product renderings and 3D models, capturing our clients’ complex visions in order to effectively communicate a product’s value and functionality. Our in-house expertise covers every aspect of the detail and rendering process, from software proficiency to project management—ensuring your ideas are brought to life accurately and efficiently.
Our Process
Our comprehensive detail and rendering process is designed to ensure precision and accuracy at every step:
1. Initial Client Insight
We begin with a discovery session where subject matter experts share their knowledge and content with our cross functional team. Most of the time we start with two-dimensional CAD line drawings as a baseline, however it is not required.
2. Conversion to Digital
Our specialists convert your technical data and files into digital formats using advanced Sketch-Up software, creating foundational 3D models that serve as a basis for further refinement and enhancement.
3. Asset Creation
Utilizing the latest rendering technology, we refine these models to produce photorealistic imagery, highlighting intricate details and capturing the essence of your product. Our team ensures that each rendering accurately reflects your product's functionality.
4. Asset Enhancement
We develop detailed technical captions, instructions, and call-outs, ensuring that all product information is clear and has the proper context.
5. Editing and Proofing
All content undergoes rigorous editing and proofing, with client feedback incorporated to ensure accuracy and alignment with your objectives. Our attention to detail ensures flawless execution.
6. Project Approval
Upon final approval, we assemble comprehensive installation instructions and other essential materials, creating complete packages that support your go-to-market strategy.
7. Launch and Deploy
The final assets, including 3D renderings, instructions, and supporting data, are integrated into multiple sales support documents, enhancing sales conversations, and streamlining all future marketing and sales initiatives.
Why Choose Us?
- Proven Expertise and Precision: Our team excels in converting complex technical data into clear and captivating visual content.
- State-of-the-Art Technology: We utilize cutting-edge rendering tools and techniques to produce high-quality 3D models that distinguish your products in the marketplace.
- Collaborative Approach: Our team structure is uniquely cross-functional, positioning us to avoid silos and work as the technical liaison for our various client teams, third-party vendors, and preferred partners.
Our Internal Technical Stack:
- Sketch-up Pro
- AutoCAD
- V-Ray
- Conversion from Solidworks files
- Conversion from DWG files
Examples of our Work
Get Started Today
Elevate your brand with stunning, accurate 3D renderings that capture the essence of your products. Contact us to learn more about our detail and rendering creation services and discover how we can help you achieve your marketing objectives.