About IMR
Cross-Functional Expertise
Consistency and Commitment
Extensive Expertise
With combined industry experience of over 30 years, we have refined our process into a uniquely tailored approach that delivers proven results.
At Innovative Marketing Results, we believe in unlocking your full business potential–by increasing marketing capacity. Our consultative approach transforms marketing strategy into a powerful driver of growth and profitability.
We create cost-effective, integrated, and actionable marketing plans tailored to your needs. By understanding your target market and uncovering your product or service’s unique selling points, we craft content that doesn’t just attract attention; it drives action and sales.
Our Team
The success we achieve— for you— is powered by our dedicated team. With diverse backgrounds and extensive experience, we bring a wealth of knowledge to every project. Our collaborative approach ensures that each member’s expertise contributes to creating solutions tailored to your needs.
Passionate about marketing for highly technical businesses and complex industries, our experts are committed to understanding your business, identifying your target market, and highlighting your differentiating factors. We deliver integrated, cost-effective marketing strategies that produce real results.
Partner with us, and you’ll be working with a team that is devoted to turning your vision into reality. Together, we’ll unlock your business’s full potential and ensure your success in today’s competitive market.
Cross-Functional Expertise
At Innovative Marketing Results, our team structure is uniquely cross-functional, setting us apart from traditional marketing agencies – which typically take a more siloed approach.
Silos “trap” individual contributions and hinter collaboration quickly leading to inefficiencies.
Cross functional teamwork enables innovation, aides in response time, and cultivates team alignment; all of which have a direct impact on project success.
Each team member brings a specialized skill set while collaborating across various disciplines. By leveraging cross-functional expertise, we provide:
- quicker problem-solving
- cohesive projects and campaigns
- unified messaging and branding
For our clients, this translates to:
- streamlined processes and communication
- reduced time to market
- measurable and impactful results
Partner with us and experience the advantage of a truly integrated marketing team.
About the Founder
Carol Danhof, CEO of Innovative Marketing Results, brings over 30 years of experience in sales, marketing, and product development. With a rich career that includes 14 years at Steelcase Inc., the world’s largest office furniture manufacturer, and over a decade in corporate sales, Carol has honed her expertise in crafting and implementing strategic marketing plans. A Michigan State University graduate, she lived in Germany for 11 years and is fluent in German. Her extensive travels to over 38 countries on six continents provide her with a global perspective.
Carol founded Innovative Marketing Results in 2010, developing it into a strategic, integrated, full-service marketing firm. Her diverse background enables her to deliver integrated, actionable, and cost-effective marketing solutions to businesses of all sizes. Recognized for her results-driven approach, exceptional project management skills, and commitment to outstanding customer service, Carol emphasizes repurposing content to save clients time and money while reinforcing their brand in the marketplace.
Beyond her professional achievements, Carol has earned national titles as a competitive ballroom dancer and has taken numerous trips to photograph wildlife in their natural habitats. She resides in Holland, MI, with her husband Bill, on a 110-year old family property along Lake Macatawa, where they enjoy boating on beautiful Lake Michigan’s serene waters.