Translating Complex to Simplified
Easy to understand
Demonstrates product effectiveness
Supports sales enablement
IMR transformed a complex 15-page case study into a concise 2-page pictorial overview, enhancing its effectiveness as a sales enablement tool.
Marketing Outputs
Original case study from the client with highly technical language.
Initial basic graph developed from the data buried in the case study.
Product renderings and enhanced content used for new and improved case study.
An effective and readable sales enablement tool for endless marketing applications.
Description and Background
For this project, our team transformed a complex 15-page case study into an easy-to-read 2-page pictorial overview. This document, designed specifically to be used in sales calls, demonstrates the effectiveness of the product with images, graphs, and scientific data.
Services
- Product Management
- Technical Writing, Details and Renderings
- Sales Support and Enablement
- Cross Functional Team Leadership and Facilitation
- Design and Creative Services
- Go-to-Market Strategy
- Strategic Planning