Our Philosophy
Extensive Industry Experience
Tailored Approach
Building Results
With over 25 years of industry experience, we have refined our process into a uniquely tailored approach that delivers proven results. We implement strategies and campaigns that save our clients time, money, and more importantly— reinforce their brand and value proposition in the marketplace.
Our Philosophy
Consistent Content Yields Measurable Results
At Innovative Marketing Results, we believe in consistent content tailored to deliver tangible business outcomes. We excel at marketing highly technical products and services with longer lifecycles that involve multiple stakeholders and collaborators. Our cross functional expertise enables us to meet the diverse needs of complex industries at every stage and market sector. .
We create cost-effective, integrated, and actionable marketing plans tailored to your needs. By understanding your target market and uncovering your product or service’s unique selling points, we craft content that doesn’t just attract attention; it drives action and sales.
Who is your Hero?
Is your company or your customer the hero?
In effective and actionable marketing content, the hero should always be the client, not the company or brand. This client-centric approach ensures that your marketing messaging focuses on solving customer problems and fulfilling their needs, all leading to business growth.
When you kick off a marketing engagement with IMR, we will guide you in:
- Identifying the hero of your story
- Avoiding self-referential content
- Crafting messaging that never overwhelms…. or underwhelms
- Meeting your customer needs
- Writing copy that quickly and effectively influences sales
This approach builds stronger relationship, fosters trust and loyalty, as customers begin to see themselves as the central figures in their own success stories, with your brand playing a supportive and empowering role.
Passionate about marketing for highly technical businesses and complex industries, our experts are committed to understanding your business, identifying your target market, and highlighting your differentiating factors. We deliver integrated, cost-effective marketing strategies that produce real results.
Partner with us, and you’ll be working with a team that is devoted to turning your vision into reality. Together, we’ll unlock your business’s full potential and ensure your success in today’s competitive market.
Alphabet Soup and Acronyms
Unfortunately, many companies overwhelm their audience with too much information at once, or a troubling lack of it—often due to the belief that their product is too complex or too important not to share everything immediately or retroactively. They fall into the common pitfalls of ‘TLDR’ or ‘TSNC’.
Messaging for Maximum Impact: The Rule of 30, 90, 2
We understand that not everyone is familiar with your product or service. That’s why we help craft your message in diverse, engaging formats. Consistent content is the foundation of marketing success, and it needs to be conveyed through:
- Words
- Images
- Infographics
- Graphs
- Charts
- Animations
- GIFs
This ensures that all users, whether casual or sophisticated, can quickly grasp the value of your offerings in 2 minutes or less.
Briefly explain about your product or services – “elevator talk”
Add key features and benefits that make you different, include your ideal target client
In depth, answering questions with benefit related statements
Hook – Convince – Prove
Our team takes this three-step marketing philosophy and brings it to life in a methodology we call ‘Hook – Convince – Prove. This effective framework helps to craft messaging to engage your audience through the customer journey.
Hook: Capturing Attention
The first step is to hook your audience. In a world saturated with information, grabbing attention quickly is crucial. We achieve this through:
- Compelling Headlines
- Engaging Visuals
- Intriguing Openers
Convince: Building Trust and Interest
Once we have their attention, the next step is to convince them of the value of your product or service. This involves:
- Clear Value Propositions
- Relevant Content
- Emotional Appeal
Prove: Demonstrating Credibility
Finally, we prove your claims with solid evidence and real-world examples. This step includes:
- Case Studies: Showcasing successful projects and client testimonials to demonstrate proven results.
- Data and Science: Providing concrete data, science, and technical product information to back up your claims.
- Expert Endorsements: Featuring endorsements from industry experts to bolster credibility.