{"id":514,"date":"2024-08-08T18:52:40","date_gmt":"2024-08-08T18:52:40","guid":{"rendered":"https:\/\/imr.runengine.com\/?page_id=514"},"modified":"2024-08-23T18:06:45","modified_gmt":"2024-08-23T18:06:45","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/innovativemarketingresults.com\/who-we-are\/","title":{"rendered":"Who We Are"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/About-Us-image-2.jpg” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”Roboto Slab||||||||” header_text_color=”#FFFFFF” header_3_font=”Roboto Slab|100|||||||” header_3_text_color=”#FFFFFF” header_3_line_height=”1.2em” header_4_font=”Roboto Slab||||||||” header_4_text_color=”#FFFFFF” header_6_font=”Roboto Slab|300|||||||” header_6_text_color=”#FFFFFF” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”48px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About IMR<\/h1>\n

Cross-Functional Expertise<\/strong>
Consistency <\/strong>and Commitment<\/span>
Extensive Expertise<\/strong><\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”|auto|7px|auto||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#9f218b” divider_weight=”3px” _builder_version=”4.26.0″ _module_preset=”default” width=”70%” module_alignment=”center” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”||||||||” header_4_font=”Roboto Slab||||||||” header_5_font=”Roboto Slab|700|||||||” header_5_font_size=”18px” header_5_line_height=”1.2em” text_orientation=”center” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

With combined industry experience of over 30 years, we have refined our process into a uniquely tailored approach that delivers proven results.
\n<\/h5>\n

[\/et_pb_text][et_pb_divider color=”#9f218b” divider_weight=”3px” _builder_version=”4.26.0″ _module_preset=”default” width=”70%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

At Innovative Marketing Results, we believe in unlocking your full business potential\u2013by increasing marketing capacity. Our consultative approach transforms marketing strategy into a powerful driver of growth and profitability.<\/p>\n

We create cost-effective, integrated, and actionable marketing plans tailored to your needs. By understanding your target market and uncovering your product or service’s unique selling points, we craft content that doesn’t just attract attention; it drives action and sales.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/IMR_Logo_Web-Size.png” title_text=”IMR_Logo_Web Size” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Our Team<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The success we achieve\u2014 for you\u2014 is powered by our dedicated team. With diverse backgrounds and extensive experience, we bring a wealth of knowledge to every project. Our collaborative approach ensures that each member’s expertise contributes to creating solutions tailored to your needs.<\/span><\/p>\n

Passionate about marketing for highly technical businesses and complex industries, our experts are committed to understanding your business, identifying your target market, and highlighting your differentiating factors. We deliver integrated, cost-effective marketing strategies that produce real results.<\/span><\/p>\n

Partner with us, and you’ll be working with a team that is devoted to turning your vision into reality. Together, we\u2019ll unlock your business’s full potential and ensure your success in today\u2019s competitive market.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/Team_Image_2024.jpg” title_text=”Team_Image_2024″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Cross-Functional Expertise<\/h2>\n

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At Innovative Marketing Results, our team structure is uniquely cross-functional, setting us apart from traditional marketing agencies \u2013 which typically take a more siloed approach.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/Cross-Functional_Silos-03-crop.jpg” title_text=”Cross Functional_Silos-03 crop” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Silos “trap” individual contributions and hinter collaboration quickly leading to inefficiencies.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/Cross-Functional_Silos-02web-1.jpg” title_text=”Cross Functional_Silos-02web” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Cross functional teamwork enables innovation, aides in response time, and cultivates team alignment; all of which have a direct impact on project success.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Each team member brings a specialized skill set while collaborating across various disciplines. By leveraging cross-functional expertise, we provide:<\/span><\/p>\n

    \n
  • quicker problem-solving<\/span><\/li>\n
  • cohesive projects and campaigns<\/span><\/li>\n
  • unified messaging and branding<\/span><\/li>\n<\/ul>\n

    For our clients, this translates to:<\/span><\/p>\n

      \n
    • streamlined processes and communication<\/span><\/li>\n
    • reduced time to market<\/span><\/li>\n
    • measurable and impactful results<\/span><\/li>\n<\/ul>\n

      Partner with us and experience the advantage of a truly integrated marketing team.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      About the Founder<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \"\"Carol Danhof, CEO of Innovative Marketing Results, brings over 30 years of experience in sales, marketing, and product development. With a rich career that includes 14 years at Steelcase Inc., the world\u2019s largest office furniture manufacturer, and over a decade in corporate sales, Carol has honed her expertise in crafting and implementing strategic marketing plans. A Michigan State University graduate, she lived in Germany for 11 years and is fluent in German. Her extensive travels to over 38 countries on six continents provide her with a global perspective.<\/span><\/p>\n

      Carol founded Innovative Marketing Results in 2010, developing it into a strategic, integrated, full-service marketing firm. Her diverse background enables her to deliver integrated, actionable, and cost-effective marketing solutions to businesses of all sizes. Recognized for her results-driven approach, exceptional project management skills, and commitment to outstanding customer service, Carol emphasizes repurposing content to save clients time and money while reinforcing their brand in the marketplace.<\/span><\/p>\n

      Beyond her professional achievements, Carol has earned national titles as a competitive ballroom dancer and has taken numerous trips to photograph wildlife in their natural habitats. She resides in Holland, MI, with her husband Bill, on a 110-year old family property along Lake Macatawa, where they enjoy boating on beautiful Lake Michigan’s serene waters.<\/span><\/p>\n

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      About IMR Cross-Functional ExpertiseConsistency and CommitmentExtensive ExpertiseWith combined industry experience of over 30 years, we have refined our process into a uniquely tailored approach that delivers proven results. 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