{"id":748,"date":"2024-08-09T20:34:10","date_gmt":"2024-08-09T20:34:10","guid":{"rendered":"https:\/\/innovativemarketingresults.com\/?page_id=748"},"modified":"2024-08-12T18:45:25","modified_gmt":"2024-08-12T18:45:25","slug":"product-launch","status":"publish","type":"page","link":"https:\/\/innovativemarketingresults.com\/product-launch\/","title":{"rendered":"Product Launch"},"content":{"rendered":"

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Product Launch<\/h1>\n

Industry Credibility<\/b>
Proof of Performance<\/strong><\/span>
Sharing Information<\/strong><\/h6>\n

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Serving as product managers, IMR handled the entire product lifecycle, creating marketing assets like videos, technical guides, and educational materials.
\n<\/h5>\n

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Marketing Outputs<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/IMR-Client-Results-PRODUCT-LAUNCH.pdf” url_new_window=”on” button_text=”PDF Download” button_alignment=”right” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/Product-Launch_Website-Assets-2.jpg” title_text=”Product Launch_Website Assets-2″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” border_width_all=”1px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Technical Sales Sheet Development: <\/strong>Developed a highly technical sales overview to establish product features, benefits, and vocabulary.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/Product-Launch_Website-Assets-01.jpg” title_text=”Product Launch_Website Assets-01″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” border_width_all=”1px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Promotional Video:<\/strong> Facilitated the production of a detailed video showcasing the product\u2019s complex and innovative functionality.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/Product-Launch_Website-Assets-03.jpg” title_text=”Product Launch_Website Assets-03″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” border_width_all=”1px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Installation Instructions:<\/strong> Wrote, assembled, and designed a set of highly technical installation instructions for use in the field and in sales conversations.<\/p>\n

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Educational Presentation:<\/strong> Developed a clear and informative presentation to be used for AIA continuing education credits and ongoing sales enablement.<\/p>\n

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Description and Background<\/h2>\n

For this project, we employed our unique and proven process to turn the client\u2019s insights into valuable assets. We began by extracting key information from disparate verbal and written input, which we then transformed into versatile marketing content; including installation instructions, web pages, product animations, sales tech sheets, and more. Our collaborative approach brought together creative and technical teams to convert complex product data into clear and engaging marketing materials.<\/p>\n

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Details and Renderings:<\/strong> Transformed technical information into highly accurate renderings and 3D models, capturing the clients\u2019 visions and effectively communicating the product\u2019s value and application.<\/p>\n

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Sales Enablement:<\/strong> Provided the sales team with the necessary collaboration and tools to enhance their performance and ultimately increase revenue.<\/p>\n

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User Experience Mapping:<\/strong> Led internal cross-functional team in mapping the information flow from customer first touchpoint journey to CRM system.<\/p>\n

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Website Update:<\/strong> Developed a straightforward website page highlighting product benefits, technical resources, and completed projects.<\/p>\n

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Project Summary<\/span><\/h2>\n

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Cross Functional Team Skills<\/h3>\n
    \n
  • Product\/Program Management<\/li>\n
  • Product Launch and Go-to-Market Strategy<\/li>\n
  • Technical Writing, Illustration and Rendering<\/li>\n
  • Cross Functional Team Leadership and Facilitation<\/li>\n
  • Website Development and Ongoing Management<\/li>\n
  • Creative Design Services and Video Development<\/li>\n
  • Strategic Planning and Coaching<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Technical Skills<\/h3>\n
      \n
    • Microsoft Office Suite<\/li>\n
    • Sketch-up Pro, Renderings, and V-Ray<\/li>\n
    • Adobe InDesign, Photoshop, Illustrator, Premiere<\/li>\n
    • Google Workspace, Microsoft Teams<\/li>\n
    • Zoom, GoToWebinar<\/li>\n
    • Joomla, WordPress<\/li>\n
    • Figma, Miro (UX Software)<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/innovativemarketingresults.com\/wp-content\/uploads\/2024\/08\/IMR_ArrowGraphic_Green_Web.png” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyNSJ9fQ==@” button_text=”View Our Work in Action” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#545454″ button_bg_color=”#FFFFFF” button_border_width=”4px” button_border_color=”#1b7d79″ button_border_radius=”0px” button_use_icon=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MCJ9fQ==@” button_text=”Explore the Proven Systems Behind Our Services” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#545454″ button_bg_color=”#FFFFFF” button_border_width=”4px” button_border_color=”#1b7d79″ button_border_radius=”0px” button_use_icon=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Product Launch Industry CredibilityProof of PerformanceSharing InformationServing as product managers, IMR handled the entire product lifecycle, creating marketing assets like videos, technical guides, and educational materials. 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