Product Launch

Industry Credibility
Proof of Performance
Sharing Information

Serving as product managers, IMR handled the entire product lifecycle, creating marketing assets like videos, technical guides, and educational materials.

Marketing Outputs

Technical Sales Sheet Development: Developed a highly technical sales overview to establish product features, benefits, and vocabulary.

Promotional Video: Facilitated the production of a detailed video showcasing the product’s complex and innovative functionality.

Installation Instructions: Wrote, assembled, and designed a set of highly technical installation instructions for use in the field and in sales conversations.

Educational Presentation: Developed a clear and informative presentation to be used for AIA continuing education credits and ongoing sales enablement.

Description and Background

For this project, we employed our unique and proven process to turn the client’s insights into valuable assets. We began by extracting key information from disparate verbal and written input, which we then transformed into versatile marketing content; including installation instructions, web pages, product animations, sales tech sheets, and more. Our collaborative approach brought together creative and technical teams to convert complex product data into clear and engaging marketing materials.

Details and Renderings: Transformed technical information into highly accurate renderings and 3D models, capturing the clients’ visions and effectively communicating the product’s value and application.

Sales Enablement: Provided the sales team with the necessary collaboration and tools to enhance their performance and ultimately increase revenue.