CASE STUDY![]() CLIENT: Fiberesin BRANDS: Stonewood and Edgemold BUSINESS: Manufacturer of Phenolic Panels SALES MODEL: Direct and Manufacturer's Representatives IMR SERVICES: Complete Marketing Services focused on new market sector development |
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COMPANY OVERVIEWFiberesin needed to launch a completely new business model: selling phenolic architectural panels to architects through manuf. reps. IMR focused on content development: copywriting product features and benefits, developing a brand strategy, and visuals to tell the Stonewood story. SERVICES AND RESULTS
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Comprehensive go-to-market program launch |
Eblasts continually update customers |